Elan skis is one of the major brands that develops skis for the top of the world. Elan skis launched not 1 but 5 new skis. The age-old challenge in ski design is creating a lightweight product, that offers uncompromising float and stability on ungroomed terrain, that also excels at alpine touring. The Ripstick lives up to the challenge, making it the ultimate freeride ski for any experience in the mountains. These have unique elements which all had to be reflected in 1 video with different assets. I edited this video and provided it with motion effects and animation.
Motion Designer: Sean den Heijer
DOP: Jasper Bruijns
Executive Producer:Fabian Fraikin
Strategist: Jasper Fraikin
Production company: FJ (www.fjamsterdam.nl)